Customer satisfaction

To check on customer satisfaction levels, the Bunge Foods & Ingredients area conducts surveys in all areas, from the origination of raw materials to end products. This research is fundamental in enabling the company to promote continuous improvement in its product lines. Net Promoter Score (NPS) methodology is used to verify the extent to which the requirements of both internal and external audiences are met. The results are used to drive improvements. In some departments, NPS survey scores are incorporated into performance targets. In Food Service, for example, the survey focused on the Wheat division where the score rose from 51% in 2014 to 57% in 2015. The main driver of customer dissatisfaction was pricing policy (18%), while the main reason for promotion was Brand and Relationship (79%). This survey is conducted by SABE (Bunge Service Specialists Service) which is linked to Bunge´s Academy


In 2015, no cases of non-compliance with laws and voluntary codes related to marketing communications were recorded. There were, however, 132 cases of non-compliance with laws and regulations related to product supply (differences in net product content) that generated fines totaling approximately R$1.2 million in the period.

G4-PR7 G4-PR9